A new study from Nielsen makes a strong case for AM/FM radio and digital media as the base of any effective advertising buy. Paired with digital, AM/FM is found to significantly increase reach in nearly any situation.
![](https://capitolmediagrp.com/wp-content/uploads/sites/23/2024/04/WWO-04162024-chart-1.jpg)
A new study from Nielsen makes a strong case for AM/FM radio and digital media as the base of any effective advertising buy. Paired with digital, AM/FM is found to significantly increase reach in nearly any situation.